Sales Force Automation (SFA), is a company’s customer relationship management system and it automatically records all the stages of a sales process and it plays very important role in sales process.
SFA comprises a contact management system that automatically records all contacts that have been registered with a given client.
In company if this SFA system is not integrated properly to all the departments of a company then there might be a communication problem arises. SFA must be completely integrated with all the departments, that department deals with consumer service management.
This system is very useful in company’s business and it plays a vital role in company growth.